How I work
Six areas that start from the same place: understand the market and define positioning before spending a dollar on tactics. That's what separates results from noise.
Trusted by the people moving tourism forward
How I work
I get to know your market, your current positioning, and the competition. Without that, any tactic is just a guess.
I define target markets, the priority audience, and the promise that sets you apart, before picking a channel.
Action lines by channel, timeline, budget, and KPIs. Ready to execute.
I adjust course using data and market listening, so the team can execute with confidence.
The services
Diagnosis and direction for those who need to decide: where to compete, with what positioning, and in what order to act. I work with a select few clients each year.
A complete strategic plan for tourism businesses and destinations: brand positioning, target markets, and traveler journey. Data driven, ready to execute.
An honest read of where you stand before spending a dollar on tactics: positioning, digital presence, competition, and real opportunities.
Stage content that changes Monday morning: positioning, AI, and trends, without the motivational fluff that never lands. Plus curation for industry events.
When a destination's or business's reputation is on the line, every hour counts. Strategic response to contain the damage, reshape the narrative, and rebuild trust.
Digital and artificial intelligence solutions in service of strategy, when technology solves a real problem of demand, experience, or intelligence.
Frequently asked questions
For tourism businesses (inbound operators, hospitality, attractions, agencies), destinations, and public tourism bodies, and managers who need to decide on positioning and direction before executing. I work with the public and private sector across Brazil.
Consulting provides diagnosis and direction: where to compete, with what positioning, in what order to act. Marketing planning delivers the complete, executable plan: positioning, traveler journey, action lines by channel, budget, and KPIs.
My focus is strategy and building digital thinking, so the team can execute well, or the client knows how to hire and hold vendors accountable for results. On custom projects, I design and oversee execution with partners.
Through a first contact on WhatsApp, or a scheduled one-hour call. Based on your context and goal, I propose the format: one-off consulting, a full plan, mentoring, or a project.
Let's talk
Tell me where you are and where you want to go, and leave it with me.
Hi! I saw you're on my site. Can I help with a talk, a marketing plan, or consulting?
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